Case study / Shopify migration SEO
SoccerTutor: 1,200 to 5,000+ monthly visits after a migration
SoccerTutor sells coaching ebooks and books to soccer trainers, players and academies around the world. After the store moved from Magento to Shopify, traffic fell: redirects broke, categories changed and the structure no longer matched how people searched. We put the foundations back and went after the keywords that actually sell books.
Client site: soccertutor.com
1,200 to 5,000+monthly traffic
+40%book and ebook sales in 2 months
195Ksearch impressions (3 months)
What was going wrong
- Traffic dropped after the Magento to Shopify move.
- URL redirects and category changes were handled badly.
- The new structure and design lost traffic.
What we did
- Fixed the redirects and URL structure after the migration.
- Merged and optimized the main product categories.
- Targeted high-converting keywords for ebooks and coaching books.
- Added on-page SEO and conversion rate improvements.
What changed
+40%
Sales growth in two months
Ebook and book sales rose 40% in two months, and category pages gained visibility and organic reach.
Google Search Console, last 3 months
7.04Ktotal clicks
195Ktotal impressions
3.6%average CTR
16.6average position
Where AI search fits
Migrations break the signals that both Google and AI tools rely on: stable URLs, clear categories and consistent product facts. Protecting those through a move is the first step of any AI SEO plan.