Case study / luxury eCommerce SEO

Vertu: 51,000 to 75,000 organic visits in 2 months

Vertu is a British luxury phone maker known for devices built from titanium and sapphire, sold to an elite global audience. Its content had gone stale and rankings were slipping. We reorganized the content around the keywords that matter most, tightened the on-page SEO and built quality backlinks to restore authority.

Luxury techConsumer electronicsMobile phonesLuxury goods

Client site: vertu.com

Vertu homepage showing luxury smartphones
51K to 75Korganic traffic in just 2 months
10.3%search CTR (28 days)
728Kimpressions (28 days)

What was going wrong

The site's content was outdated, and search engine rankings were declining.

What we did

  1. Updated and restructured content based on keyword priority.
  2. Improved on-page SEO and keyword targeting.
  3. Built quality backlinks to improve authority.

What changed

Organic traffic before: 51,000

Organic traffic after 2 months: 75,000

+47%

Traffic growth in two months

Organic traffic grew by almost half in two months, and the top keyword positions were regained and strengthened.

Google Search Console, last 28 days

Google Search Console for vertu.com showing 75.2K clicks and 728K impressions over 28 days
75.2Ktotal clicks
728Ktotal impressions
10.3%average CTR
21.1average position

Where AI search fits

Luxury and high-consideration brands are researched through AI assistants as much as through search. Current content, clear brand facts and authoritative mentions help those tools describe the brand correctly. See how we approach it in our AI SEO service.

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