Fork-Co: 55% of leads now come from organic search
Fork-Co is a U.S. engineering and manufacturing company that builds forklift attachments and material handling equipment for industrial clients across North America. The founder was unhappy with the marketing: organic traffic was falling, the site had little structure and the brand was hard to find in its niche. We rebuilt the site and ran an SEO campaign aimed at the U.S. market.
Client site: fork-co.com
What was going wrong
Organic traffic was declining, the website lacked structure and appeal, and the business had limited online visibility and poor outreach in its niche.
What we did
- Designed a new website focused on the engineering and manufacturing sector.
- Built an SEO campaign targeting the U.S. market.
- Improved site structure, content and keyword alignment.
- Enhanced the Odoo platform for better user experience and performance.
What changed
Share of leads from organic SEO
More than half of Fork-Co's leads now come from organic search. The traffic converts well, and Fork-Co has been featured in AI-generated search overviews, which has added credibility online.
Google Search Console, custom date range
AI search result
Fork-Co now appears in AI-generated search overviews. Clear category pages, accurate product content and a structure built around how industrial buyers search all help AI systems understand and surface a business. This is the work behind our AI SEO service.