Case study / eCommerce SEO
GadgetCraze Uganda: 12K to 93K+ monthly users
GadgetCraze is one of the best-known gadget stores in Africa, and it runs out of Uganda. When we joined, the shop was held back by an Odoo setup with compatibility problems, messy URLs and slow servers. We put nine months into fixing the foundation before chasing growth, and it paid off.
Client site: gadgetcraze.ug
12K to 93K+monthly users
4.97Msearch impressions in 16 months
20%of total sales now come from SEO
What was going wrong
- The store was built on Odoo, with major compatibility issues.
- URLs were poorly structured and the content was outdated.
- Technical SEO errors piled up, and the server was slow.
What we did
- Spent 9 months laying a strong foundation for the brand.
- Fixed every major technical SEO issue.
- Redesigned the layout and tuned Odoo for speed.
- Refreshed content and merged overlapping categories.
- Worked on conversion rate and server speed so visitors stayed.
What changed
20%
Share of total sales from SEO
Organic search now carries a fifth of GadgetCraze's sales and supports the paid channels the brand already ran. It has become one of the top eCommerce sites in the region.
Google Search Console, last 16 months
93.6Ktotal clicks
4.97Mtotal impressions
1.9%average CTR
12.3average position
Where AI search fits
Merged categories, clean URLs and clear product content make a store easier for Google and AI assistants to understand. Today we pair this kind of foundation work with our AI SEO service, so product and brand facts stay consistent and ready to be cited.